London’s new residential,
retail and commercial quarter


The Broadway is London’s new residential quarter steeped in iconic architecture and a revival of Art Deco design. The six towers that form this modern-day masterpiece epitomise the best in urban living and true British design. With spectacular views from Big Ben to St James’s Park, the spacious apartments and sun-drenched penthouses beckon you to live life to the fullest whilst the boutiques and cafés beneath buzz with activity and verve.


At Northacre, we believe that attention to detail should not just be present on the surface, but in the fabric of every unique residence. Our idea of perfection permeates The Broadway’s 258 luxury apartments, including 16 spectacular apartments that form our penthouse collection. From elegant Art Deco lines and diamond-shaped windows inspired by 1920s jewellery to refined interiors warmed by natural highlights including marble and oak, The Broadway is designed to elevate everyday city life.


Each inclusive Northacre address is the result of passion and attention-to-detail, skilled craftsmanship, creative flair and innovation. Careful consideration has been given to every space within and between The Broadway’s striking towers to create a vibrant lifestyle quarter for all to enjoy.

With a vibrant new street and touches of greenery, this convivial destination is the perfect place to do business, eat, shop, view art and connect with others. By bringing light and life into this historic London enclave, Northacre and its highly skilled team of visionaries, experts and craftsmen, has created an exciting public realm to be enjoyed now and for generations to come.